Alexandre Peyrille from AFP and Expatica reminds us of the 40 virtues of Armagnac as France's oldest spirit celebrates its 700th birthday this year.
The first mention of Armagnac dates back to 1310 when Prior Vital Dufour wrote a treaty on medicine in which he laid out the 40 virtues of the liqueur produced in southwest France.
"This water, if taken medically and soberly is said to have 40 virtues," wrote Dufour. "It enlivens the spirit, if taken in moderation, recalls the past to memory, renders men joyous, preserves youth and delays senility."Dufour also credited the amber-coloured brandy with curing hepatitis and "drying tears".
A group of Armagnac producers from the spirit's home region will travel to the Vatican in March to bring back a copy of the treaty considered a near-sacred text for distillers. The document has been preserved in the Holy See's library since 1531.
France sold 6.5 million bottles of Armagnac abroad in 2008, a small slice of the worldwide market for spirits and far behind the highly-popular Cognac, now the drink of choice for American rappers.
"Armagnac is not a bar drink," said Pierre Tabarin, president of the Armagnac producers' association. "This is a spirit for connoisseurs, for gourmets attached to the traditional values of French gastronomy."
Producers are hoping to boost annual export sales to between nine and 10 million bottles by 2013 and in particular win over the thirty-somethings who have shied away from the spirit.
Producers have recently met with leaders of the Slow Food movement to make the point that they too contribute to good, healthy, clean cuisine.
"It's really a shame to confine Armagnac to being a digestive. It can be very nice before or after a meal," said Sebastien Lacroix, director of the trade group of 800 vineyards in the Armagnac producing-region. "After all, Scotch managed to become an aperitif, why not Armagnac?" he said.Armagnac accounts for 0.04 percent of worldwide sales of spirits while Cognac takes one percent of the market, according to the BNIA trade group of Armagnac producers.
For many years, Britain was the main export market for Armagnac, but Russia has recently moved in and taken up the top spot.
The brandy is distilled from white wine grapes and is aged in casks made from black oak.
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